eCommerce ROI Calculator

Studies show every millisecond of delay significantly impacts conversions and revenue. What impact does poor web performance have on your bottom line?

The “Instart Shift” calculator shows how much more your company could earn by improving performance with AppSpeed from Instart Logic.


  • Typical eCommerce conversions of 1 to 3%
  • Instart Logic customers see 5 to 25% increased conversions
  • Default of 0.25% improvement, which equates to 8 to 25%, can be overridden

90% improvement in site load times

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Conversion rates soared by 35%

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Revenue increased by 12%

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